This is the last piece in my series on what [...]

If you’re in the marketing industry, you’re probably seeing the [...]

My prior article defined copy as being “persuasive.” By [...]

In the article that introduced this series, I described the [...]

This thing that I do every day – these words that I write, this material that I edit, this language that I use to persuade – was strange to someone else. It got me thinking, “How do I explain ‘copy’ to someone who probably reads it every day but doesn’t think about it the same way I do?”