Eric D. Nelson
#BeIntentional – #CloseTheLoop – #ConsumeConstantly – And Every So Often, #DrinkABeer
Make the MOST of Your Campaign: Selecting Tactics
So far in this series on making the MOST of your campaign, we’ve talked about: Why your mission matters Setting objectives And creating your strategy That only leaves one more step: Selecting tactics. People often reside in one of [...]
Make the MOST of Your Campaign: Creating Strategy
I often hear people refer to “Facebook” or “email” or “texting” as a campaign “strategy,” when they’re not. Those are the tactics that will help make a strategy successful, but they, themselves, are not the strategy. I’m not a [...]
Make the MOST of Your Campaign: Setting Objectives
“You can’t manage what you don’t measure.” (Wouldn’t it be nice to know who really said that?) Despite its ambiguous origin story, I love that quote because its essence is in campaign tracking, analyzing and optimizing, which are keys [...]
Make the MOST of Your Campaign: Why Your Mission Matters
Renowned speaker, thinker and author Simon Sinek said in his ultra-popular TED Talk about how great leaders inspire action, “People don’t buy what you do, they buy why you do it. “People don’t buy what you do, they buy [...]
Make the MOST of Your Campaign: An Introduction
When helping a business develop a campaign, I see people get “strategy” and “tactics” confused all the time. “What’s your strategy?” “Facebook.” Huh? Even worse, I see people completely forget to set objectives for their campaigns. “What do you [...]
How to Kickstart Your Why: Three Formulas
We’ve spent this series talking about how to kickstart your why, what methods you can use to dig, dig, dig into the psyche of your customer and match it up with your purpose for doing business. The One Thing [...]